Discover what’s inside:

Aloe Vera, Glycerin, Lavender Extract, Allantoin,
Chamomile, Green Tea Extract


Our lotion
does not have:

-Sodium Lauryl Sulfate
-Colors or Dyes
-Animal by-products


-Formulated with gentle, non-toxic ingredients
-Coconut-derived cleansers
-PH Balanced
-Moisturizes & Soothes
-Vegan / Cruelty-free


-Made in the USA
-Recyclable packing
-Biodegradable packing materials
-Women owned and operated


Our pure, coconut-derived cleansers are low sudsing and rinse away cleanly, while organic aloe vera and allantoin work to moisturize hair and soothe dry scalp.

  • Paraben and Phthalate-free
  • Always cruelty free, non-toxic & Vegan
  • Free from Sodium Lauryl Sulfate
  • Great for sensitive skin, delivers a gentle cleansing experience
  • Natural hair care that works & smells great!

Try our Shampoo in all 7 scents!


At DANI Naturals, we believe living well is the key to happiness, and we’re on a mission to invite joy into every home. It all starts with you, elevating your home life to cultivate happiness and inspire relaxation. Our handcrafted, natural formulas refresh and transport you. Redefine the concept of living well with DANI Naturals. All crafted with love, from our family to yours.

Our products have always been cruelty-free and free from sulfates, parabens, phthalates, artificial colors, petroleum, paraffin, GMOs and a long list of other no-no’s.

Shampoo FAQ

Why is it important that shampoo is free from sodium sulfate and sodium lauryl sulfate?

Sodium sulfate and sodium lauryl sulfate can strip hair of natural oils, leading to dryness and irritation. DANI Naturals ensures a healthier, more nourishing hair care routine by excluding these harsh chemicals.

What is the benefit of Allantoin in shampoo?

Allantoin in shampoo helps soothe the scalp, reduce irritation, and promote healthy hair growth by enhancing the skin's ability to retain moisture and facilitating the removal of dead skin cells. This results in a healthier scalp environment, which is essential for optimal hair health and growth.

What makes a shampoo "non-toxic"?

A non-toxic shampoo, like those offered by DANI Naturals, is formulated without harmful chemicals, including sulfates, parabens, and synthetic fragrances, making it safer for both users and the environment.

How does DANI Naturals ensure its shampoo is ‘clean’?

DANI Naturals ensures its products are clean by using only natural, organic ingredients, avoiding harsh chemicals, and focusing on sustainable, environmentally friendly production practices.

What benefits do organic fruit extracts bring to DANI Naturals Shampoo?

Organic fruit extracts provide natural vitamins and antioxidants to DANI Naturals Shampoo, promoting healthy hair growth, enhancing shine, and ensuring a gentle cleanse that doesn't strip hair of its natural oils.

Is DANI Naturals suitable for all hair types?

Yes, DANI Naturals is formulated to be gentle yet effective for all hair types, utilizing natural ingredients to cleanse, nourish, and restore hair without the use of harsh chemicals.

Why should I choose a shampoo without parabens and sulfates?

Choosing a shampoo without parabens and sulfates, like DANI Naturals, can prevent scalp irritation, hair loss, and damage to your hair's natural moisture balance, leading to healthier, more vibrant hair.