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About DANI Naturals

Our Story

Our story started with a passion to create all-natural, true-to-the-earth body care products… and today that passion remains strong. Building on the craft that Danielle Easly Nye began in 1996, we continue to create the finest products with the purest ingredients that nature provides. We are inspired daily by the beauty that surrounds us. Not only in nature but in people. As the saying goes, 'it's what is on the inside that counts'… and what you will find at the heart of DANI are good people making great products. Visit our Ingredient Benefits page to see the goodness that goes into each of our products.

Daily doses of natural wonder are part of everyday life from our base in Bend Oregon. Snow-capped peaks at every angle, the serenity of flowing water and sunshine that barely breaks... Mother Nature never fails to inspire! This inspiration is the driving force behind the crux of DANI products. What you will find are 100% vegetable oil bases, pure soy waxes, essential oil blends and many organic ingredients. What you won't find is petroleum, paraben, artificial colors, dyes, animal by-products, or sodium or ammonia laurel/laureth sulfates. Experience DANI and know that we strive to make Mother Nature proud.

Philosophy

Aside from being committed to making the finest products available….our main focus is the experience. And to ensure a positive experience we build and bottle products that we're proud of. We develop the very best products we can by using the highest quality, most natural ingredients that nature provides... all the while doing our best to protect our environment.

Each year, DANI has supported a different organization via 1% for the Planet. This year we're searching for a new way to give back. If you have suggestions, please let us know! We'd love to hear from you, via Facebook or email.

Leadership Team

Shannon Vetras, Owner/Operator


Shannon Vetras has become the new owner of DANI Naturals. The sale was finalized on Feb. 1, 2017. Vetras, a Washington native, has a background in sales, operations and the Bay Area tech industry. When she moved to Central Oregon, a little over two years ago, Vetras was looking for the perfect business to manage, as the Bend entrepreneurial spirit had taken hold. A friend told her about DANI Naturals, and the rest is history. Vetras has many plans for growing the boutique company, including adding new scents and products. Vetras also has plans to bring back beloved scents and products that were previously discontinued. Vetras is excited to grow the all-natural and organic body care company.

Selene Kinyon, Director of Sales


Selene started working for DANI Naturals in early October 2014, and has worn many hats within the company over the last few years. Now, as Director of Sales, she is ready to lead the sales team into new territory and to exceed revenues from previous years on all fronts. With her knowledge of 'all things' DANI, and 25 years of sales, 15 years of professional accounting experience, Selene is an instrumental sales resource for our Reps and wholesale customers. Learning the culture of each of our wholesalers is vital for Selene and her quick responsiveness and attentiveness to customer needs can always be expected. Working with our partners is one of her favorite parts of her position, and she loves to learn about the towns, stores and employees who are representing the DANI line- making it easier to find common ground and encourage higher sales. A top priority of the DANI sales team is to know each account by name and develop strong relationships with each customer. This has been a proven method to more growth for the wholesalers. Connection to DANI and to each other are the cornerstone to selling and marketing the DANI line.

Jessie James, Director of Operations


Jessie is an icon in the DANI family. She's been with DANI for more than a decade. She started in production, moved to shipping, R&D, and then inventory management over the years. Now as Director of Operations, Jessie oversees all warehouse operations while still being involved in all aspects of DANI. Quality control is a vital component of DANI and Jessie manages to inspect every item that comes in and goes out of DANI. Jessie is incredibly motivated by the new momentum she feels occupying the DANI brand now. 'We are about to do really great things!'